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Barolo & Barbaresco World Opening 2024  Marks Unprecedented Success in the US

Around 200 producers presented their newly released vintages of Barolo DOCG and Barbaresco DOCG to over 1,000 trade attendees and 500 consumers, confirming the popularity of Piedmont wines in the US market.


On March 19th and 20th in New York City, over 1,000 members of the trade and 500 consumers, attended the third US edition of the Barolo & Barbaresco World Opening (BBWO) organized by the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani, which brought together 200 producers from the Langhe region.

The triumph of this edition – reaffirming the success of the inaugural one in New York in 2020 and the second in Los Angeles in 2022 – confirms the event as the Consortium’s biggest international activation and will pave the way for a three-year plan that spans the USA and Canada, including two events in the US in 2025 and 2027, along with one in Canada in 2026.