From 2020 the Consortium for the Protection of Barolo Barbaresco Alba Langhe and Dogliani organizes the Barolo & Barbaresco World Opening- BBWO, the most important foreign event  to present the new vintages with more than 200 Barolo and Barbaresco producers to the trade and consumer.

The first two editions, organized respectively in New York in 2020 and in Los Angeles in 2022, have had considerable success with the public with more than 800 admissions for both events.

The third was organized in China, in autumn 2023: Vinitaly China Roadshow, Interwine, ProWein Shanghai.

BBWO2024 comes back in New York March 19th- 20th 2024.

Next editions: 2025 United States, 2026 Canada, 2027 United States

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Past editions